Freezers are fresh beef’s worst enemy. So, we busted up some at Durr Burger to keep Fortnite fresh.
How did we follow having the Most Retweeted Tweet in the History of Ever?
With one hell of an encore set.
Here’s how we turned a fast food restaurant chain into a #1 hip hop artist.
We leveraged the notoriously superstitious nature of hockey fans durning the Tampa Bay Lightning’s bid for a third straight Stanley Cup.
TikTok’s First Annual Creator Summit hosted the best and brightest creators on the platform for a day of inspiration and insights that made them even better and brighter. This video promoted the event and got them in the mood.
Just in time for the chaotic Holiday Shopping Season, Amazon Canada decided to phase out its famous Wishlist shopping feature and replace it with something customers were less familiar with: The Gift List.
To get as much attention as possible, they wanted a Canadian celebrity involved.
We delivered former pro wrestling champion, current legend, and lifelong Canadian, Bret “The Hitman” Hart.
To connect with those not-so-into wrestling, we teamed Bret with Canadian social media sensation, television host, and director, Lilly Singh.
Organic videos, banner ads and gifs, and posts from Bret and Lilly got the word out to millions and prompted mainstream media coverage as Canada delighted in the tag team that they never knew they needed.
All of this madness resulted in over 75k Gift List signups and over 420k items added to Gift Lists in one week. Amazon Canada also experienced an 18% sales lift during the run of the promotion. In an unexpected halo effect Giftmania also increased the use of other Amazon Giftlists.
“What if?” is the simplest yet most powerful question in creative advertising. We asked it a lot for the Smokey Bones restaurant chain. Here’s one “What If?” that got answered.
A campaign for a beer you can only get in Alaska that only Alaskans will get. Get it?
How we turned an island famous for diving into a destination for eco travelers as well.
Read tweets.
Write songs.
Film music videos.
Sell hamburgers.
Win awards.
Repeat.
On a briefing call, Wendy Thomas (yes, that Wendy) said, “I’m just afraid that my restaurant staff and customers won’t be able to pronounce the word ‘brioche.’”
We took it from there.
… they want their Taco Salad back.
Oikos is a Greek yogurt fit for the gods … but the Greek gods aren’t fit for corporate life.
There’s more to fitness than fitness culture.
We wrote and produced an Italian film noir to promote Wendy’s new Tuscan Chicken on Ciabatta. Then we let the internet subtitle it.
Activations, stunts and events are great, but there’s still nothing like writing a script and watching it come to life.
Fast food restaurant chains tend to dumb down their spicy offerings for mass appeal, but Wendy’s decided to ratchet up the spice and we proved it with this campaign.
Wendy's wanted an RTB-heavy campaign about what makes Baconator bacon bacon at its best.
We said, "How about puppets?"
Over 35 million views later and a place on AdWeek's "Viral Videos of the Week" chart, and we still can't believe that they said, "OK."